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Find the best in Baby Gear at Magic Beans
Find the best in Baby Gear at Magic Beans



After 18 years, we are taking our experience as parents, as advisors, and as product experts in order to launch a new project. We are thrilled to introduce you to Sora Baby.

Sora Baby products are manufactured right in our hometown of Boston! One of the many advantages of being close to home is the ability to guarantee sustainability and ethical working conditions. Our prints are thoughtfully designed by independent artists, so we know everyone involved, from the people creating new designs for us, to the people actually sewing the products! The result is a unique, exclusive product that is unlike anything else in terms of comfort, quality, and individuality.

Featured Artists

Jess Murphy

Jess Murphy is an artist and founder of The Lawns, a Surface Design and consulting studio in Brooklyn, NY, specializing in textiles and wallpaper.

Prints: Ombre dot, Trees

Kristen Mann

Kristen Mann is a graphic designer and owner of Kristen Mann Design. If she's not in front of her computer designing logos and print pieces, she's hiking, making Instagram reels, or hosting her podcast That's So On-Brand.

Prints: Signature Sora Bird

Featured Designer

Jack Sivan

When Jack isn't designing baby products he's an innovative, sustainable fashion designer based in Brooklyn, NY specializing in custom tailored clothing. He's a graduate of Rhode Island School of Design.


Eli Gurock

Eli is a father of three, and the visionary behind Sora. He is baby products expert, and also the owner of baby gear retailer Magic Beans, and the creator at Magic Beans Videos on YouTube.


Zip sack

Super limited-run print designs, ultra-soft and breathable, with a two-way zipper.

Bandana Bib

Looking cool and catching drool.

Infant mitts

Stay comfy and keep your baby's face safe!