What else would you do with an old billboard?
Those creative guys at Dad Gear have put some old, recycled billboards to great use. They’ve hired professional artists to crop interesting and compelling sections of printed vinyl, then they’ve turned them into the front flap of their signature messenger bag. It’s a very neat effect, and the bags feel urban, funky and youthful, but also tasteful enough for modern dads. They’re calling it the Artist’s Series, and the first series of 100 bags is almost completely sold out. Each bag is individually numbered, by bag and by series. We scored four bags at the JPMA show, including the #1 bag in Series 2, which was just a scrap of vinyl when we caught a glimpse. For more information on the Artist’s Series, visit the Dad Gear website, www.dadgear.com.