Spilling the Beans

Here’s an interesting fact: having a baby is the most demanding consumer research project most people will ever confront. The number of product categories and  the relatively short time frame lead to a marathon of information gathering that begins with...

The Safeguard Go car seat has been off the market for the past few months while IMMI, the company behind the brand, looked for a new distribution partner. According to a letter we received yesterday, their search has ended and...