The phrase “object permanence” was thrown around a lot when I first started working at Magic Beans a year and a half ago – “Oh, this toy? It’s perfect, it helps kids understand object permanence.” Cue puzzled faces! Object permanence...
Every toy we sell is marked with an age recommendation, and every day we get questions about how accurate they are. And that’s a good question! Because sometimes they’re right on the mark, and sometimes, there’s some wiggle room –...
Sugar and spice are probably not in her diet just yet, but her first birthday will be everything nice! Whether Mom and Dad are your friends, siblings, cousins, or co-worker, this first birthday party is going to be a great...
Here at Magic Beans, we usually focus on the needs of parents, but we have another important audience: the friends and families of the expectant, many of whom don’t have our own children. I’ve been in the baby biz for...
Picking out the very best toys is part experience, part instinct: some items are just obvious kid-magnets (if it lights up, they’ll probably love it); others just set off the seasoned toy buyer’s spider sense. Of course, we don’t sell...
