If you’re wondering what the founder of Bugaboo is up to these days, the answer may surprise you. I bumped into Eduard Zanen at Toy Fair this year, where he was promoting a new toy concept that he is developing in the Netherlands. Swinxs aims to be an unvideo game – an interactive gaming console that keeps kids away from the TV screen. The console comes with three types of games preloaded – action games, educational games and adventure games. All three are designed to promote social interactions between kids, foster creative thinking, and encourage physical activity.
The console comes with four color-coded wristbands that each have a unique electronic chip, so that the child wearing that wristband can be identified by the console. Thus, the Swinxs becomes coach, cheerleader and referee for the countless different games. The durable console operates on a long-lasting battery, and can be used indoors or outdoors. It can be plugged into a computer via USB, and children can log in to Swinxs.com to create, share and download new games to play. Once you’ve invested in the console, the company plans to offer unlimited games for free download. The games will appeal to kids at a wide range of ages, but they begin at age 4.
I love the concept, and I’m looking forward to seeing it succeed in the US. If you’re interested, they have a video on their website that really helps to explain the product (you have to see it to really understand what I’m talking about).