Listen to this!
Today we are launching our new radio ad campaign on WBZ 1030AM. Listen for our commercials, or you can hear them right here (note that the two 60-second commercials are basically identical except for the last 15 seconds).
We had a lot of fun making these (Audrey especially). We held a contest among our employees for the best ad concept. We had a lot of great submissions, but ultimately it was Meredith, our Head of Merchandising (and mom of two) who had the winning idea. We’re very grateful to our friends Lisa and Greg for giving their voices to our married couple. Lisa, in addition to being a Magic Beans customer, owns Studio Elle, the pilates studio across the street from our offices in Brookline, and it is her lovely voice (and equipment) that has kept me in shape these last few years, and particularly these last few months. We were just lucky that her husband Greg is a DJ.