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Breaking news: Phil & Teds and Regal-Lager to split up

This was hardly a surprise, after a steady stream of recalls and other issues, but today, Regal-Lager announced that they will cease to distribute Phil & Teds in the United States, effective May 1, 2009. In a graciously-worded press release, both companies praise one another and wish each other the best of luck.

I can only imagine the stress, both emotional and financial, on Regal-Lager over the past several months, trying to handle one crisis after another. It hasn’t been easy for anyone – not them, not the retailers, and certainly not the frustrated customers. Hopefully this will create a fresh start for Phil & Teds here. From what I’ve been told, no one is anticipating any product shortages due to the changeover. Phil & Teds will take over distribution on May 1, and they have more than six months to get their ducks in a row. Regal-Lager will continue to be well-stocked in all Phil & Teds products right up until then. It should be “seamless.”

I am still a big fan of the Phil & Teds brand and I think their products have a lot going for them. I think they’ve made a few mistakes over the past year or so, and hopefully they know what those are and they’ve learned a few things from them. But they’ve also done some really good things with their marketing, their packaging and their product design. If they can get a tighter grip on their quality control and product testing, and if they recognize that good customer service is essential for their new US operation, they should continue to succeed.

The post Breaking news: Phil & Teds and Regal-Lager to split up appeared first on Spilling the Beans - Magic Beans.

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